David Meerman Scott on Marketing Mastery and The New Rules
David Meerman Scott, top marketing speaker, strategist and bestselling author of 12 books, including the 'The New Rules of Marketing & PR' (now in its 8th edition), spends time with Aaron Hassen to discuss small business marketing strategies and the latest trends in marketing.
Topics covered in this video:
01:30 - How David came to love marketing
02:54 - How to be good at marketing
04:31 - What’s new in ‘The New Rules’
06:37 - How one company used Newsjacking to help drive 30% growth
08:24 - The promise and potential dangers of artificial intelligence
12:18 - How to rise above the noise and gain traction for your content
13:29 - The importance of real-time, on-time content
15:02 - Leveraging content to build fans and unify sales and marketing
17:52 - Speaking at Tony Robbins’ Business Mastery seminar
19:58 - David’s mission to give back
21:10 - David’s partnership with Seth Godin and ‘The Carbon Almanac’
Video mentions include: Russell Alexander, Tony Robbins, Business Mastery, Seth Godin, Carbon Almanac, Newsjacking, Artificial Intelligence, Lately Social AI, Fanocracy