CEO M.I.S.C.H.I.E.F. Maker - Building Customer Loyalty in an Age of Skepticism
Do you sense that the gap between you and your customer is growing? The signs of distrust are appearing in the marketplace and evidenced by the rise of dark social channels (private communication channels), customer-directed non-linear buyer journeys and decentralization. Today, brands must shift their focus from short-term, transactional approaches to building lasting relationships with customers that align with their brand values. For marketers, it's time to embrace word-of-mouth marketing, leverage the creator economy, and prioritize customer lifetime value.
In this podcast series, Mary Kathryn Johnson and I sat down to discuss some of the most pressing marketing topics today including:
Marketing with a founder’s mindset
How to build trust in an age of distrust
The importance of word-of-mouth marketing and creator content
Refocusing on brand and product-market-fit
The importance of lifetime value and bringing in the right customers
Building brand loyalty in an age of distrust
Podcast mentions include: B2B Marketing, Trust, Word-of-Mouth Marketing, Marketing Like an Owner, Customer Lifetime Value, Product-Market Fit, 6 C’s Positioning Framework, Artificial Intelligence