Unlocking the Power of Marketing Leadership
Ditch the vanity metrics and fancy presentations, your CEO and CFO cannot stand them. B2B marketers today must focus on business metrics that C-suite executives care about! This means focusing on what drives the business like revenue growth, customer retention, and lifetime value.
During our interview, Jess Bahr, Co-Founder of Alef One Marketing and I covered some of the most important topics in B2B marketing today. From aligning Marketing with the C-Suite, to doubling down on brand, to developing strategic leadership. With the adoption of AI in the workplace, less access to capital and CMO tenures at an all-time low, leadership, business acumen and strategy have become central determiners of a Marketing Leader’s success.
Discover how to better lead from the marketing position and make a lasting impact on your team, your organization and the market.
Topics covered in this podcast include:
00:48 – How to align Marketing with the C-Suite
04:51 – The Importance of Brand Marketing in Times of Economic Uncertainty
07:26 – How to Communicate Marketing's Value to the CFO
13:28 – The Role of Marketing in Business Strategy and Decision-Making
16:04 – Using Marketing to Drive Company Value and Customer Affinity
19:41 – How to Connect with Experienced Leaders and Gain Mentorship
24:57 – How to Improve Your Marketing Leadership
Podcast mentions include: Artificial Intelligence (AI), Personal Branding, Brand Building, B2B Marketing, Mentorship, and Marketing Leadership.