A Trust-Centered Marketing Approach In Action
Hi everyone, Aaron Hassen here. I often talk about the importance of Trust-Centered Marketing. But it isn't just something to preach. It must be proven.
For me, it's what we practice each day with our clients. It starts with our shared values and shows in the way we operate: We care. We're responsible. We're informed. We're dependable. But is it authentic and lasting? For us, it is because of where it originates from...
I once owned a startup that was acquired after four years. Now, after serving B2B technology CEOs for 20 years, I understand their needs:
They need the highest level of strategy and execution to help them compete.
They need their valuable time back instead of having to jump in and continually address marketing problems.
They need to acquire a steady stream of profitable customers at a low cost.
They must increase market share, retention, loyalty and lifetime value to build a profitable business.
This is why AH Marketing exists. My team and I solve marketing challenges for business owners who want to grow their businesses the right way without breaking the bank.
What does a trust-centered approach actually look like?
As a starting point, I give my customers what I want from my vendors...
Every new engagement begins with in-depth research and analysis. This includes stakeholder feedback, customer feedback, market research, positioning and messaging. Then, we collaborate with each client to workshop their strategy together. Finally, we map out a plan and a budget tied to monthly, quarterly and annual goals. This may sound time-consuming, but we can actually accomplish all of this work in about six weeks!
"Aaron Hassen is the real deal. I loved the deep discussions we had about our business. His genuine desire to understand the core DNA and how to share that with the market was inspiring." ~ Emilia A'Bell, CRO of Platform9
Once we have a blueprint for success, including the Whys, Whats, Hows and Whens, we are able to execute marketing much more efficiently and effectively. From there, AH Marketing delivers each week according to plan. Our weekly check-ins are key: We review spending and results, discuss new insights and market opportunities, review the next set of deliverables, and make adjustments to the plan as needed.
"You have always been a critical partner with your approach, thought process and execution!" ~ Vishal Mishra, CEO of Cronycle
This is a trust-building process. And it's supported by some essential components (what some may call soft skills) such as:
Listening and aligning
Being goal driven
Having high standards
Remaining relentless about progress
Embracing accountability
Maintaining consistent communication
Keeping your word
Adding value with insights and recommendations
Being flexible
Operating this way, we can stay in tune with our clients, their businesses and their markets; leadership can track progress, control costs, and see results; and every stakeholder can rest easy knowing that Marketing is in good hands.
In one example, Xpodigital, a 20-year-old events technology company, grew 30% last year when they brought us in to grow the brand, enable their sales teams and help their business enter new markets.
"AH Marketing delivers 100% every time and brings perspective to all our projects. I truly enjoy working with AH Marketing on our marketing initiatives!" ~ Rich O'Brien, VP of Business Development at Xpodigital
Work with us.
Consider working work with a company that embraces a Trust-Centered approach. AH Marketing can help you execute an ideal marketing strategy. One that will:
Treat your business like our own
Own the problem
Use the latest, most effective approaches
Tirelessly focus on results
If our values and our approach align with your business, please CONTACT US for FREE 30-Minute Consultation, where we can discuss your current marketing challenges and what’s standing in the way of your success.
