Do you sense that the gap between you and your customer is growing? The signs of distrust are appearing in the marketplace and evidenced by the rise of dark social channels (private communication channels), customer-directed non-linear buyer journeys and decentralization. Discover how brands can shift their focus from short-term, transactional approaches to building lasting relationships with customers that align with their brand values.

Ditch the vanity metrics and fancy presentations. Marketers today need to focus on metrics that C-suite executives care about. With many companies cutting costs, and sidelining their marketing teams, discover how you can better lead from the marketing position and make a lasting impact in your team, your organization and the market.

Are you a small company looking for ways to stand out from the giants in your space? Or maybe you’re an industry leader worried about losing ground to startups. In this podcast, I sat down with Michael Roberts to discuss specific approaches your brand can take to stay ahead of the market, regardless of company size. This talk isn't just for MedTech Marketers, but leaders and challengers in any industry.

What if Marketing Leaders were less misunderstood and able to fulfill their strategic role in the business? What if CEOs were better served and less frustrated with their Marketing Leaders? Could they then work together to achieve exponential growth? In this podcast, Aaron Hassen sat down with Stacey Danheiser to discuss how CMOs can end the resistance to their ideas, keep their seat at the table, and remain a valuable and trusted voice in the organization.

In an upmarket, where opportunities abound, and capital is readily available, unhealthy Marketing and Sales practices can repeat unobstructed. But that is not the case in a down market. Today, capital is tight, and startups are failing at record numbers. On his show, The Inquisitor Podcast, Marcus Cauchi and Aaron Hassen discuss the dangers of continuing to commit marketing (and sales) malpractice and what can be done to correct it.

Great brands connect people, develop emotions and facilitate shared experiences. And when brands do that, they become more than a product or service. Personal brands, for example, help companies become more than a product or a solution because people add value. In this Podcast, Daniel Nestle and Aaron Hassen offer a more effective, human approach to marketing.