Amanda Russell on Achieving Influence in a Lifetime of Elite Performance
Few individuals have had the kind of influence and success elite athlete, YouTube entrepreneur, university professor, and best-selling author Amanda Russell has had. Amanda sat down with Aaron Hassen to uncover the role and impact influence has played in her extraordinary story.
Topics covered in this interview include:
01:06 - The motivation to become an elite athlete
03:49 - The injury that led to greater purpose
08:16 - Using influence to win her first corporate job
10:48 - The path to becoming a YouTube influencer and entrepreneur
13:16 - The 5 AM fitness die-hards that helped her start a movement
16:57 - Discovering the true potential of YouTube
20:03 - Building an online subscription business that drew the attention of brands
22:04 - From influencer marketing agency founder to university professor
24:40 - Teaching influence and writing the book on influencer marketing
27:32 - Soul searching and finding the motivation for what's next
30:40 - It's back to the future as Amanda reveals her next project
31:07 - Getting clear on influence how to leverage it to motivate action
33:38 - Training your brain to push through the obstacles on the way to success
Video mentions include:
Mark Schaefer, Running, Olympic trials, Nike, YouTube, Fitness, Rodale Conde Nast, Demand Media, Lionsgate, UCLA, the University of Texas, Northwestern Kellogg School of Management
