Brooke Sellas on Using Social Media to Acquire and Retain Customers
Brooke Sellas, founder of B Squared Media and author of the book, ‘Conversations that Connect' sits down with Aaron Hassen to discuss how brands can use social media to connect, converse and convert.
Topics covered in this video:
1:03 - Brooke's connection to marketing expert Mark Schaefer
1:49 - Using social media customer care for acquisition and retention
2:52 - The urgency of employing a Go-to-Community approach
4:46 - Use opinions and feelings to connect, not facts
6:52 - Is LinkedIn really an appropriate place to share feelings?
9:30 - Can social media actually help B2B brands acquire customers?
10:56 - Stop losing customers at the point of purchase
11:53 - The danger of responding with chatbots
14:28 - Should brands assign their subject matter experts to social media
15:37 - Generate revenue and ROI from social media
17:24 - Using social listening to improve the path to purchase
Video mentions include: Mark Schaefer, LinkedIn, Whataburger, social media, social selling, customer acquisition, customer retention, chat bots, social media ROI, revenue generation, social listening, voice of the customer, product feeback
