Jake Dunlap on How to Grow Sales in a Changing Market
Jake Dunlap, founder of Skaled Consulting and a former sales leader at Nowait (acquired by Yelp), Chartbeat, Glassdoor, and CareerBuilder sits down with Aaron Hassen to discuss why it's imperative companies modernize their sales approach to convert more of today's buyers.
Topics covered in this video include:
1:06 - Why so many sales organizations missed quota in 2022
4:08 - How B2B buying has changed and what to do about it
9:47 - The sales skillsets needed in order to adapt
13:00 - A better marketing approach for today's non-linear buyer journeys
17:55 - Ways to remove friction from the buying process
21:31 - How to effectively align Sales and Marketing
24:04 - How to ready your organization for growth in 2023
27:24 - The way to get executive buy-in for updating your Sales approach
30:16 - Why B2B Account Executives must hunt their own leads
Video mentions include: CareerBuilder, Salesforce, Anthony Iannarino, Consultative Sales, SAP, Community-led Marketing, B2B Marketing, and LinkedIn.
