Michael Brenner on Using Content Marketing to Grow Your Business
Top digital marketing influencer, best-selling author and content marketing expert, Michael Brenner sits down with Aaron Hassen to discuss how to stop interrupting and start engaging buyers with more helpful content.
Topics covered in this video include:
01:16 - Changing product-centric content to customer-centric content at SAP
03:32 - How to build a high-performing content marketing program
05:55 - Top recommendations for promoting digital content
07:30 - Using content to convert prospects into buyers
09:38 - Fueling employees who want to spread your content
11:12 - The right metrics for tracking the performance of content marketing
14:04 - Should content marketers fear ChatGPT from OpenAi?
17:10 - The impact of the release of Google's complete algorithm ranking criteria
19:09 - How dark social impacts content marketing strategies and performance tracking
21:32 - Which types of marketing no longer work
23:19 - How to respond to recent changes in how people buy
25:43 - Recommendations for how to build a marketing agency
26:47 - Michael's best advice for growing a marketing agency
Video mentions include: SAP, Hubspot, SEMRush, ahrefs, OpenAi, ChatGPT, Ryter, Google, Pantene, Tiger Woods, Kim Kardashian, TechTarget, McKinsey, Gartner, and G2.
